Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce organizations are turning to server-side monitoring as a way to enhance their information collection processes. While it needs a lot more technical knowledge than normal GTM and might present added costs, it can lead to greater accuracy and more trustworthy information
Pixel tracking uses a piece of code to register conversions on your website. It's easy to set up and less prone to advertisement blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having trouble with altering internet browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe choice that aids to bypass these constraints, as it's filled from your very own domain and treated as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or other protection steps. This provides more precise data and a much more complete picture of individual trips throughout networks.
In addition, this type of monitoring enables services to track conversions outside of the web site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This adaptability provides online marketers more possession over the data they send, and makes it easier to follow different data legislations. It's also a whole lot much less vulnerable to fraud, as it's harder for deceptive actors to manipulate the system by modifying the postback link.
2. Better control over information.
Server-side tracking enables services to gather and enhance data before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist marketing experts make even more educated advertising decisions.
Conventional pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls before it reaches 3rd party endpoints, improving protection and privacy. This is especially crucial as different internet browsers and platforms significantly change just how they take care of cookies. For instance, in iphone 14, Safari will just provide first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.
In addition, server-side tracking allows you to capture customer data straight on your own servers. This removes dependence on 3rd parties, which can be prone to breaches and personal privacy violations.
A server-side radar is a collection of directions that informs your website's web server what occasions to tape-record. This information is after that sent to analytics devices like Google Analytics and Facebook Organization. It's also utilized to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate technique that uses a small item of code on your page to collect data from customers.
4. Easier to execute
Server-side monitoring is an information collection process that occurs on the web site's very own server, bypassing web browser constraints. This means that data gathered by the website/app is first sent to the web server where it's refined and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of data administration and provides companies extra control over transmission, making it generally much more trustworthy. Because of this, it's much less vulnerable to data challenges caused by things like ad copy optimization tools a damaged link or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the server. This enables you to have more precise data and assists guarantee compliance with privacy policies such as GDPR. Additionally, it likewise prevents the tracking restrictions imposed by web browsers and ad blockers.